{"id":1427818,"date":"2025-07-14T14:16:34","date_gmt":"2025-07-14T14:16:34","guid":{"rendered":"https:\/\/othnielsanvee.fr\/?post_type=fw-portfolio&#038;p=1427818"},"modified":"2025-07-14T14:24:13","modified_gmt":"2025-07-14T14:24:13","slug":"fete-de-la-science-mayotte-2024","status":"publish","type":"fw-portfolio","link":"https:\/\/othnielsanvee.fr\/en\/project\/fete-de-la-science-mayotte-2024\/","title":{"rendered":"F\u00eate de la Science Mayotte 2024"},"content":{"rendered":"<p><\/p>\n\n\n\n<p><strong>Mission : strat\u00e9gie social media &amp; cr\u00e9ation de contenus multicanaux<\/strong><\/p>\n\n\n\n<p><strong>Client : Organisation de la F\u00eate de la Science \u2013 \u00c9dition Mayotte<\/strong><\/p>\n\n\n\n<p><strong>P\u00e9riode : Octobre 2024 \u2013 Th\u00e8me : \u201cOc\u00e9an de Savoirs\u201d<\/strong><\/p>\n\n\n\n<p>En tant que <strong>consultant en strat\u00e9gie digitale &amp; contenu<\/strong>, j\u2019ai eu l\u2019opportunit\u00e9 de piloter une mission passionnante \u00e0 Mayotte autour d\u2019un \u00e9v\u00e9nement national majeur : <strong>la F\u00eate de la Science<\/strong>.<\/p>\n\n\n\n<p>L\u2019objectif : concevoir une campagne engageante et coh\u00e9rente, \u00e0 la fois <strong>ancr\u00e9e localement<\/strong> et <strong>diffusable nationalement<\/strong>, pour valoriser la richesse scientifique et naturelle de l\u2019\u00eele.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mes interventions cl\u00e9s<\/strong><\/h3>\n\n\n\n<p>\ud83d\udd39 <strong>Direction de la strat\u00e9gie social media &amp; ligne \u00e9ditoriale<\/strong><\/p>\n\n\n\n<p>Mise en place d\u2019un <strong>r\u00e9troplanning \u00e9ditorial complet<\/strong> pour Facebook &amp; Instagram, depuis le teasing jusqu\u2019\u00e0 la couverture post-\u00e9v\u00e9nement, avec un ton \u00e0 la fois p\u00e9dagogique, immersif et grand public.<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>Cr\u00e9ation de visuels &amp; contenus print personnalis\u00e9s<\/strong><\/p>\n\n\n\n<p>Conception d\u2019un <strong>territoire visuel original<\/strong> autour du th\u00e8me \u201cOc\u00e9an de Savoirs\u201d : affiches, banni\u00e8res, signal\u00e9tique, t-shirts, kak\u00e9monos\u2026 chaque support a \u00e9t\u00e9 pens\u00e9 pour renforcer l\u2019identit\u00e9 de l\u2019\u00e9v\u00e9nement et son ancrage territorial.<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>Production de vid\u00e9os de communication<\/strong><\/p>\n\n\n\n<p>R\u00e9alisation de contenus vid\u00e9o pour les r\u00e9seaux sociaux et les m\u00e9dias locaux : formats courts dynamiques, captations immersives, teasers \u00e9v\u00e9nementiels.<\/p>\n\n\n\n<p>Objectif : g\u00e9n\u00e9rer de la curiosit\u00e9, du partage et de l\u2019adh\u00e9sion.<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>Coordination du projet &amp; animation des parties prenantes<\/strong><\/p>\n\n\n\n<p>Suivi global du projet (de la conception \u00e0 la diffusion), coordination avec les institutions locales, partenaires \u00e9ducatifs et acteurs de la culture scientifique.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"FDS Teaser TV 2024 v4\" width=\"1320\" height=\"743\" src=\"https:\/\/www.youtube.com\/embed\/O85oIPIgJm4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83c\udfac R\u00e9sultats obtenus<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+48 % d\u2019engagement<\/strong> sur les r\u00e9seaux sociaux par rapport \u00e0 l\u2019\u00e9dition pr\u00e9c\u00e9dente<\/li>\n\n\n\n<li><strong>Excellente visibilit\u00e9 locale &amp; nationale<\/strong> (relay\u00e9e par les partenaires et m\u00e9dias locaux)<\/li>\n\n\n\n<li><strong>Taux de participation record<\/strong> pour certains ateliers scientifiques<\/li>\n\n\n\n<li>Un territoire graphique <strong>r\u00e9utilis\u00e9 pour les \u00e9ditions futures<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udca1 Ce que ce projet r\u00e9v\u00e8le de ma posture<\/strong><\/h3>\n\n\n\n<p>\ud83d\udc49 Capacit\u00e9 \u00e0 <strong>conjuguer strat\u00e9gie, contenu &amp; pilotage op\u00e9rationnel<\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 Vision \u00e0 360\u00b0 : <strong>du message au m\u00e9dia, du concept \u00e0 la production<\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 \u00c0 l\u2019aise avec des environnements publics, associatifs ou institutionnels<\/p>\n\n\n\n<p>\ud83d\udc49 Sensibilit\u00e9 forte aux <strong>enjeux de transmission, d\u2019inclusion et d\u2019ancrage local<\/strong><\/p>","protected":false},"featured_media":1427819,"template":"","fw-portfolio-category":[5,6,1127,1128,2,3],"class_list":["post-1427818","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-acquisition-leads","fw-portfolio-category-evenement-salon","fw-portfolio-category-gestion-de-projet","fw-portfolio-category-marketing-digital-crm","fw-portfolio-category-rebranding-identite","fw-portfolio-category-strategie-de-communication"],"_links":{"self":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":5,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427818\/revisions"}],"predecessor-version":[{"id":1427826,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427818\/revisions\/1427826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media\/1427819"}],"wp:attachment":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media?parent=1427818"}],"wp:term":[{"taxonomy":"fw-portfolio-category","embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio-category?post=1427818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}