{"id":1427829,"date":"2025-07-14T14:40:32","date_gmt":"2025-07-14T14:40:32","guid":{"rendered":"https:\/\/othnielsanvee.fr\/?post_type=fw-portfolio&#038;p=1427829"},"modified":"2025-07-14T19:48:45","modified_gmt":"2025-07-14T19:48:45","slug":"lancement-du-site-vitrine-de-lecole-superieure-de-coiffure-esc-jean-claude-aubry","status":"publish","type":"fw-portfolio","link":"https:\/\/othnielsanvee.fr\/en\/project\/lancement-du-site-vitrine-de-lecole-superieure-de-coiffure-esc-jean-claude-aubry\/","title":{"rendered":"Lancement du site vitrine de l\u2019\u00c9cole Sup\u00e9rieure de Coiffure \u2013 ESC Jean Claude Aubry"},"content":{"rendered":"<p><strong>Mission : Cr\u00e9ation d\u2019un site institutionnel moderne &amp; valorisation de l\u2019offre \u00e9ducative<\/strong><\/p>\n\n\n\n<p><strong>Client : Groupe Jean Claude Aubry International<\/strong><\/p>\n\n\n\n<p><strong>Objectif : Promouvoir l\u2019\u00e9cole de coiffure du groupe et renforcer son attractivit\u00e9<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Afin d\u2019<strong>accro\u00eetre la visibilit\u00e9 de l\u2019\u00c9cole Sup\u00e9rieure de Coiffure<\/strong> et de la positionner comme un acteur de r\u00e9f\u00e9rence en formation coiffure, le groupe Jean Claude Aubry International a confi\u00e9 la <strong>cr\u00e9ation compl\u00e8te de son site vitrine<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/09-ESC-1024x512-1.jpg\" alt=\"\" class=\"wp-image-1427870\" srcset=\"https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/09-ESC-1024x512-1.jpg 1024w, https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/09-ESC-1024x512-1-300x150.jpg 300w, https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/09-ESC-1024x512-1-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Mon r\u00f4le &amp; mes contributions<\/strong><\/h3>\n\n\n\n<p>\ud83d\udd39 <strong>D\u00e9finition du positionnement digital de l\u2019\u00e9cole<\/strong><\/p>\n\n\n\n<p>Identification des cibles (\u00e9tudiants, parents, professionnels), d\u00e9finition d\u2019un ton de communication et d\u2019un univers visuel en coh\u00e9rence avec l\u2019image du groupe.<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>Conception UX &amp; storytelling<\/strong><\/p>\n\n\n\n<p>Cr\u00e9ation d\u2019un parcours utilisateur clair et attractif, avec une navigation pens\u00e9e pour <strong>faciliter la d\u00e9couverte des formations, l\u2019acc\u00e8s aux candidatures<\/strong> et la mise en avant des d\u00e9bouch\u00e9s m\u00e9tiers.<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>Direction artistique &amp; cr\u00e9ation des contenus<\/strong><\/p>\n\n\n\n<p>Design d\u2019un <strong>site \u00e9l\u00e9gant, professionnel et inspirant<\/strong>, int\u00e9grant photos immersives, t\u00e9moignages et pr\u00e9sentations des cursus.<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>Pilotage de la r\u00e9alisation &amp; int\u00e9gration web<\/strong><\/p>\n\n\n\n<p>Coordination du projet avec les \u00e9quipes internes et les prestataires techniques, <strong>gestion du planning, des validations et du recettage final.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udcc8 R\u00e9sultats obtenus<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un <strong>site professionnel &amp; moderne<\/strong>, renfor\u00e7ant la cr\u00e9dibilit\u00e9 de l\u2019\u00e9cole<\/li>\n\n\n\n<li>Une <strong>augmentation notable des demandes de contact et de candidatures<\/strong><\/li>\n\n\n\n<li>Un outil cl\u00e9 pour les salons \u00e9tudiants et la communication RH du groupe<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udca1 Ce que ce projet d\u00e9montre<\/strong><\/h3>\n\n\n\n<p>\ud83d\udc49 Capacit\u00e9 \u00e0 valoriser une offre \u00e9ducative dans un \u00e9cosyst\u00e8me B2B2C<\/p>\n\n\n\n<p>\ud83d\udc49 Cr\u00e9ation de <strong>sites vitrines impactants<\/strong> en lien avec une marque ombrelle<\/p>\n\n\n\n<p>\ud83d\udc49 Sens p\u00e9dagogique et exp\u00e9rience dans la <strong>structuration de l\u2019information<\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 Esprit de synth\u00e8se, rigueur et coordination projet<\/p>","protected":false},"featured_media":1427870,"template":"","fw-portfolio-category":[4,1127,1128,3,1130],"class_list":["post-1427829","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-digital-crm","fw-portfolio-category-gestion-de-projet","fw-portfolio-category-marketing-digital-crm","fw-portfolio-category-strategie-de-communication","fw-portfolio-category-web-development"],"_links":{"self":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":2,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427829\/revisions"}],"predecessor-version":[{"id":1427873,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427829\/revisions\/1427873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media\/1427870"}],"wp:attachment":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media?parent=1427829"}],"wp:term":[{"taxonomy":"fw-portfolio-category","embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio-category?post=1427829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}