{"id":1427833,"date":"2025-07-14T14:45:41","date_gmt":"2025-07-14T14:45:41","guid":{"rendered":"https:\/\/othnielsanvee.fr\/?post_type=fw-portfolio&p=1427833"},"modified":"2025-07-14T20:21:16","modified_gmt":"2025-07-14T20:21:16","slug":"vente-privee-vip-campagne-marketing-evenementielle-360","status":"publish","type":"fw-portfolio","link":"https:\/\/othnielsanvee.fr\/en\/project\/vente-privee-vip-campagne-marketing-evenementielle-360\/","title":{"rendered":"Vente Priv\u00e9e VIP \u2013 Campagne marketing \u00e9v\u00e9nementielle 360\u00b0"},"content":{"rendered":"

Objectif : Booster les ventes de v\u00e9hicules de stock et fid\u00e9liser les clients<\/strong><\/p>\n\n\n\n

R\u00f4le : Directeur de projet marketing & strat\u00e9gie CRM \u00e9v\u00e9nementielle<\/strong><\/p>\n\n\n\n

Cible : Clients existants & nouveaux leads B2C<\/strong><\/p>\n\n\n\n

\n\n\n\n

Pour dynamiser les ventes sur des v\u00e9hicules de stock \u00e2g\u00e9s, nous avons con\u00e7u et orchestr\u00e9 une vente priv\u00e9e VIP<\/strong> \u00e0 fort impact, alliant activation omnicanale, exp\u00e9rience client premium et sc\u00e9narisation \u00e9v\u00e9nementielle<\/strong>.<\/p>\n\n\n\n

\n\n\n\n

\u2705 Ma contribution strat\u00e9gique<\/strong><\/h3>\n\n\n\n

\ud83d\udd39 D\u00e9finition de la strat\u00e9gie marketing personnalis\u00e9e<\/strong><\/p>\n\n\n\n

Conception d\u2019un parcours client efficace :<\/p>\n\n\n\n

    \n
  • Landing page d\u2019inscription optimis\u00e9e pour la conversion<\/li>\n\n\n\n
  • Mailing papier haut de gamme pour capter l\u2019attention<\/li>\n\n\n\n
  • Campagnes e-mail & SMS cibl\u00e9es avec relances automatis\u00e9es<\/li>\n\n\n\n
  • Envois MMS avec invitations personnalis\u00e9es (visuels anim\u00e9s + message individualis\u00e9)<\/li>\n\n\n\n
  • Qualification proactive des leads par centre d\u2019appel<\/li>\n<\/ul>\n\n\n\n

    \ud83d\udd39 Pilotage de l\u2019exp\u00e9rience VIP sur site<\/strong><\/p>\n\n\n\n

      \n
    • Cr\u00e9ation d\u2019un sas d\u2019accueil VIP sc\u00e9naris\u00e9<\/strong> : stickers personnalis\u00e9s, tunnel de voilage, tapis rouge, signal\u00e9tique haut de gamme<\/li>\n\n\n\n
    • Gestion de l\u2019ambiance immersive : \u00e9clairage, sonorisation, branding physique et digital<\/strong><\/li>\n\n\n\n
    • Coordination des \u00e9quipes terrain et logistique \u00e9v\u00e9nementielle (planning J-3 \u00e0 J-J)<\/li>\n<\/ul>\n\n\n\n

      \ud83d\udd39 Communication & visibilit\u00e9 cibl\u00e9e<\/strong><\/p>\n\n\n\n

        \n
      • Campagne g\u00e9olocalis\u00e9e sur les r\u00e9seaux sociaux<\/li>\n\n\n\n
      • Promotion visuelle et storytelling digital pour g\u00e9n\u00e9rer du trafic qualifi\u00e9<\/li>\n\n\n\n
      • Suivi des KPIs (inscriptions, taux de transformation, NPS \u00e9v\u00e9nement)<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        \ud83d\udcc8 R\u00e9sultats obtenus<\/strong><\/h3>\n\n\n\n
          \n
        • +43 % de RDV qualifi\u00e9s confirm\u00e9s par rapport \u00e0 la moyenne<\/li>\n\n\n\n
        • Taux de transformation final sup\u00e9rieur aux objectifs<\/li>\n\n\n\n
        • Tr\u00e8s forte satisfaction client post-\u00e9v\u00e9nement (NPS > 80)<\/strong><\/li>\n\n\n\n
        • G\u00e9n\u00e9ration de leads additionnels via le retargeting post-campagne<\/li>\n<\/ul>\n\n\n\n
          \"\"<\/figure>\n\n\n\n
          \n\n\n\n

          \ud83d\udca1 Ce que ce projet d\u00e9montre<\/strong><\/h3>\n\n\n\n

          \ud83d\udc49 Ma capacit\u00e9 \u00e0 orchestrer des campagnes marketing 360\u00b0 hautement sc\u00e9naris\u00e9es<\/strong><\/p>\n\n\n\n

          \ud83d\udc49 Un sens pointu de la mise en sc\u00e8ne et de l\u2019activation CRM multicanale<\/strong><\/p>\n\n\n\n

          \ud83d\udc49 Ma rigueur dans le pilotage de projets \u00e9v\u00e9nementiels<\/strong> avec un objectif clair : la performance<\/p>","protected":false},"featured_media":1427893,"template":"","fw-portfolio-category":[5,4,6,1127,7,1128,3],"class_list":["post-1427833","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-acquisition-leads","fw-portfolio-category-digital-crm","fw-portfolio-category-evenement-salon","fw-portfolio-category-gestion-de-projet","fw-portfolio-category-management-structuration","fw-portfolio-category-marketing-digital-crm","fw-portfolio-category-strategie-de-communication"],"_links":{"self":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":3,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427833\/revisions"}],"predecessor-version":[{"id":1427895,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427833\/revisions\/1427895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media\/1427893"}],"wp:attachment":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media?parent=1427833"}],"wp:term":[{"taxonomy":"fw-portfolio-category","embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio-category?post=1427833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}