{"id":1427835,"date":"2025-07-14T14:49:31","date_gmt":"2025-07-14T14:49:31","guid":{"rendered":"https:\/\/othnielsanvee.fr\/?post_type=fw-portfolio&p=1427835"},"modified":"2025-07-14T20:06:41","modified_gmt":"2025-07-14T20:06:41","slug":"creation-du-site-internet-serrant-fr-dune-brochure-commerciale","status":"publish","type":"fw-portfolio","link":"https:\/\/othnielsanvee.fr\/en\/project\/creation-du-site-internet-serrant-fr-dune-brochure-commerciale\/","title":{"rendered":"Cr\u00e9ation du site internet serrant.fr & d’une brochure commerciale"},"content":{"rendered":"

Client : Consultant ind\u00e9pendant \u2013 M. Serrant<\/strong><\/h3>\n\n\n\n

R\u00f4le : Chef de projet digital & direction artistique<\/strong><\/p>\n\n\n\n

Objectif : Structurer et valoriser l\u2019offre de conseil du client \u00e0 travers une pr\u00e9sence digitale \u00e9l\u00e9gante et cr\u00e9dible<\/strong><\/p>\n\n\n\n

\n\n\n\n

\u2705 Ma contribution<\/strong><\/h3>\n\n\n\n

\ud83d\udd39 Cadrage strat\u00e9gique & branding<\/strong><\/p>\n\n\n\n

    \n
  • Recueil des besoins, clarification de la promesse de valeur et des cibles<\/li>\n\n\n\n
  • Structuration de l\u2019offre de services, wording, ton de marque<\/li>\n\n\n\n
  • Cr\u00e9ation d\u2019une identit\u00e9 graphique sobre et premium, en coh\u00e9rence avec son positionnement de consultant senior<\/li>\n<\/ul>\n\n\n\n

    \ud83d\udd39 Cr\u00e9ation du site vitrine serrant.fr<\/strong><\/p>\n\n\n\n

      \n
    • Design et d\u00e9veloppement sur CMS WordPress (responsive & SEO-friendly)<\/li>\n\n\n\n
    • \u00c9laboration de parcours UX fluides : page d\u2019accueil impactante, prestations, \u00e0 propos, contact<\/li>\n\n\n\n
    • Int\u00e9gration d\u2019\u00e9l\u00e9ments de r\u00e9assurance (certifications, t\u00e9moignages, r\u00e9f\u00e9rences)<\/li>\n\n\n\n
    • Optimisation des contenus pour le r\u00e9f\u00e9rencement naturel (balises, mots-cl\u00e9s m\u00e9tiers)<\/li>\n<\/ul>\n\n\n\n

      \ud83d\udd39 Conception d\u2019une brochure commerciale PDF<\/strong><\/p>\n\n\n\n

        \n
      • D\u00e9clinaison de l\u2019univers graphique du site<\/li>\n\n\n\n
      • R\u00e9daction des textes (pitch, offres, valeurs ajout\u00e9es)<\/li>\n\n\n\n
      • Design de la brochure pour un usage print et digital : version interactive & cliquable<\/li>\n\n\n\n
      • Format id\u00e9al pour accompagner ses rendez-vous ou campagnes d\u2019e-mailing<\/li>\n<\/ul>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        \n\n\n\n

        \ud83d\udca1 Ce que ce projet d\u00e9montre<\/strong><\/h3>\n\n\n\n

        \ud83d\udc49 Ma capacit\u00e9 \u00e0 accompagner un client de A \u00e0 Z : strat\u00e9gie, branding, UX, contenu, design<\/strong><\/p>\n\n\n\n

        \ud83d\udc49 Mon sens du positionnement<\/strong> et de la mise en valeur d\u2019un profil d\u2019expert<\/strong><\/p>\n\n\n\n

        \ud83d\udc49 Ma rigueur dans la cr\u00e9ation d\u2019outils commerciaux coh\u00e9rents, efficaces et esth\u00e9tiques<\/p>","protected":false},"featured_media":1427881,"template":"","fw-portfolio-category":[1127,1128,2,3,1130],"class_list":["post-1427835","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-gestion-de-projet","fw-portfolio-category-marketing-digital-crm","fw-portfolio-category-rebranding-identite","fw-portfolio-category-strategie-de-communication","fw-portfolio-category-web-development"],"_links":{"self":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":2,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427835\/revisions"}],"predecessor-version":[{"id":1427884,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427835\/revisions\/1427884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media\/1427881"}],"wp:attachment":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media?parent=1427835"}],"wp:term":[{"taxonomy":"fw-portfolio-category","embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio-category?post=1427835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}