{"id":1427839,"date":"2025-07-14T14:54:13","date_gmt":"2025-07-14T14:54:13","guid":{"rendered":"https:\/\/othnielsanvee.fr\/?post_type=fw-portfolio&p=1427839"},"modified":"2025-07-14T20:34:43","modified_gmt":"2025-07-14T20:34:43","slug":"lancement-de-laudi-q2-presentation-de-la5-experience-evenementielle-vip","status":"publish","type":"fw-portfolio","link":"https:\/\/othnielsanvee.fr\/en\/project\/lancement-de-laudi-q2-presentation-de-la5-experience-evenementielle-vip\/","title":{"rendered":"Lancement de l\u2019Audi Q2 & pr\u00e9sentation de l\u2019A5 \u2013 Exp\u00e9rience \u00e9v\u00e9nementielle VIP"},"content":{"rendered":"

Client : Audi | \u00c9v\u00e9nement haut de gamme \u2013 Domaine de Grosbois<\/strong><\/p>\n\n\n\n

R\u00f4le : Chef de projet marketing \u00e9v\u00e9nementiel & strat\u00e9gie multicanale<\/strong><\/p>\n\n\n\n

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\ud83c\udfaf Objectifs<\/strong><\/h3>\n\n\n\n
    \n
  • Fid\u00e9liser la client\u00e8le premium<\/strong> en leur offrant une exp\u00e9rience unique autour des nouveaux mod\u00e8les<\/li>\n\n\n\n
  • Maximiser la visibilit\u00e9<\/strong> du lancement Audi Q2 et de la nouvelle Audi A5<\/li>\n\n\n\n
  • G\u00e9n\u00e9rer du trafic qualifi\u00e9<\/strong> sur un \u00e9v\u00e9nement sur invitation, avec taux de participation \u00e9lev\u00e9<\/li>\n\n\n\n
  • Proposer des essais immersifs<\/strong> dans un cadre exclusif<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    \u2705 Ma contribution<\/strong><\/h3>\n\n\n\n

    \ud83d\udd39 Strat\u00e9gie marketing multicanale avant l\u2019\u00e9v\u00e9nement<\/strong><\/p>\n\n\n\n

      \n
    • Cr\u00e9ation d\u2019une landing page d\u2019inscription<\/strong> d\u00e9di\u00e9e avec formulaire intelligent<\/li>\n\n\n\n
    • Envoi postal personnalis\u00e9 (mailing papier haut de gamme)<\/strong> pour capter l\u2019attention d\u00e8s l\u2019ouverture<\/li>\n\n\n\n
    • Campagne e-mailing sc\u00e9naris\u00e9e<\/strong> : teasing > relance > confirmation<\/li>\n\n\n\n
    • Rappels SMS et MMS personnalis\u00e9s<\/strong> pour maximiser la pr\u00e9sence et cr\u00e9er de l\u2019anticipation<\/li>\n<\/ul>\n\n\n\n

      \ud83d\udd39 Sc\u00e9narisation de l\u2019exp\u00e9rience client le jour J<\/strong><\/p>\n\n\n\n

        \n
      • Mise en place d\u2019un parcours VIP<\/strong> fluide : accueil personnalis\u00e9, signal\u00e9tique premium, r\u00e9ception<\/li>\n\n\n\n
      • Animations immersives<\/strong> autour des mod\u00e8les (Audi Q2, Audi A5), mises en sc\u00e8ne & d\u00e9monstrations<\/li>\n\n\n\n
      • Essais v\u00e9hicules<\/strong> dans un cadre privil\u00e9gi\u00e9, accompagn\u00e9s d\u2019un conseiller d\u00e9di\u00e9<\/li>\n\n\n\n
      • Cr\u00e9ation de moments photo et contenus \u201csouvenirs\u201d partageables sur les r\u00e9seaux<\/li>\n<\/ul>\n\n\n\n

        \ud83d\udd39 Suivi post-\u00e9v\u00e9nement & activation CRM<\/strong><\/p>\n\n\n\n

          \n
        • Enrichissement de la base CRM avec donn\u00e9es comportementales et pr\u00e9f\u00e9rences v\u00e9hicules<\/li>\n\n\n\n
        • Relances personnalis\u00e9es pour transformer l\u2019exp\u00e9rience en prises de RDV et ventes<\/strong><\/li>\n\n\n\n
        • Analyse de la satisfaction et du ROI de l\u2019\u00e9v\u00e9nement<\/li>\n<\/ul>\n\n\n\n
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          \ud83d\udcca R\u00e9sultats cl\u00e9s<\/strong><\/h3>\n\n\n\n

          \u2705 Participation forte gr\u00e2ce au dispositif multicanal (landing + print + digital)<\/p>\n\n\n\n

          \u2705 Exp\u00e9rience hautement qualitative, renfor\u00e7ant la fid\u00e9lit\u00e9 des clients premium<\/p>\n\n\n\n

          \u2705 Nombreuses demandes d\u2019essais et leads post-\u00e9v\u00e9nement<\/strong><\/p>","protected":false},"featured_media":1427907,"template":"","fw-portfolio-category":[5,4,6,1127,7,1128,3],"class_list":["post-1427839","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-acquisition-leads","fw-portfolio-category-digital-crm","fw-portfolio-category-evenement-salon","fw-portfolio-category-gestion-de-projet","fw-portfolio-category-management-structuration","fw-portfolio-category-marketing-digital-crm","fw-portfolio-category-strategie-de-communication"],"_links":{"self":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":2,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427839\/revisions"}],"predecessor-version":[{"id":1427928,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427839\/revisions\/1427928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media\/1427907"}],"wp:attachment":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media?parent=1427839"}],"wp:term":[{"taxonomy":"fw-portfolio-category","embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio-category?post=1427839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}