{"id":1427848,"date":"2025-07-14T15:17:32","date_gmt":"2025-07-14T15:17:32","guid":{"rendered":"https:\/\/othnielsanvee.fr\/?post_type=fw-portfolio&#038;p=1427848"},"modified":"2025-07-14T20:22:04","modified_gmt":"2025-07-14T20:22:04","slug":"lancement-produit-vente-privee-vip-audi-q6-e-tron-audi-bauer-paris","status":"publish","type":"fw-portfolio","link":"https:\/\/othnielsanvee.fr\/en\/project\/lancement-produit-vente-privee-vip-audi-q6-e-tron-audi-bauer-paris\/","title":{"rendered":"Lancement produit &amp; Vente priv\u00e9e VIP \u2013 Audi Q6 e-tron | Audi Bauer Paris"},"content":{"rendered":"<p><strong>Client : Audi Bauer Paris<\/strong><\/p>\n\n\n\n<p><strong>R\u00f4le : Chef de projet digital &amp; \u00e9v\u00e9nementiel senior (freelance)<\/strong><\/p>\n\n\n\n<p><strong>Date : Octobre 2024 | D\u00e9lai : 2 semaines<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83c\udfaf Contexte &amp; Objectifs<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Double op\u00e9ration premium<\/strong> \u00e0 mener en 2 semaines chrono : \u2192 Lancement de la nouvelle <strong>Audi Q6 e-tron<\/strong> \u2192 Organisation d\u2019une <strong>vente priv\u00e9e VIP<\/strong> pour les clients fid\u00e8les Audi<\/li>\n\n\n\n<li>Objectif : cr\u00e9er un \u00e9v\u00e9nement m\u00e9morable pour valoriser la nouvelle gamme \u00e9lectrique, renforcer le lien client et g\u00e9n\u00e9rer des leads qualifi\u00e9s<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Mes actions<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83c\udfaf 1. Strat\u00e9gie &amp; pilotage digital<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finition de la <strong>strat\u00e9gie d\u2019activation omnicanale<\/strong> (branding + conversion)<\/li>\n\n\n\n<li>Cr\u00e9ation de <strong>visuels sur-mesure<\/strong> (digitaux &amp; print) respectant la charte Audi<\/li>\n\n\n\n<li>R\u00e9daction et envoi d\u2019<strong>emails d\u2019invitation personnalis\u00e9s<\/strong> (segmentation clients)<\/li>\n\n\n\n<li>Mise en place d\u2019une <strong>campagne SMS cibl\u00e9e<\/strong> avec lien personnalis\u00e9<\/li>\n\n\n\n<li>Cr\u00e9ation d\u2019une <strong>landing page \u00e9v\u00e9nementielle optimis\u00e9e<\/strong> avec formulaire sur-mesure (RGPD compliant)<\/li>\n\n\n\n<li>Tracking des leads et reporting analytique<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83c\udf89 2. Organisation de l\u2019\u00e9v\u00e9nement<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00e9lection et coordination des <strong>prestataires \u00e9v\u00e9nementiels<\/strong> : \u2192 Photographe, vid\u00e9aste, DJ, traiteur, animation premium, sc\u00e9nographie, lumi\u00e8res<\/li>\n\n\n\n<li>Gestion de la logistique compl\u00e8te (timeline, brief prestataires, budget)<\/li>\n\n\n\n<li>Cr\u00e9ation d\u2019un <strong>parcours client fluide &amp; immersif<\/strong> lors de l\u2019\u00e9v\u00e9nement<\/li>\n\n\n\n<li>Pr\u00e9sence sur place le jour J pour <strong>supervision et coordination en temps r\u00e9el<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/Lancement-Q6.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udcca R\u00e9sultats cl\u00e9s<\/strong><\/h3>\n\n\n\n<p>\u2705 Op\u00e9ration mont\u00e9e en <strong>2 semaines<\/strong>, dans le respect du timing, du budget et des exigences premium Audi<\/p>\n\n\n\n<p>\u2705 Plus de <strong>100 clients pr\u00e9sents<\/strong> lors de la soir\u00e9e<\/p>\n\n\n\n<p>\u2705 <strong>Taux de r\u00e9ponse \u00e9lev\u00e9<\/strong> gr\u00e2ce \u00e0 l\u2019activation CRM sur-mesure (email + SMS + formulaire personnalis\u00e9)<\/p>\n\n\n\n<p>\u2705 Excellents retours clients et collaborateurs sur l\u2019exp\u00e9rience live et les supports cr\u00e9atifs<\/p>\n\n\n\n<p>\u2705 <strong>Visibilit\u00e9 renforc\u00e9e<\/strong> pour la nouvelle Audi Q6 e-tron aupr\u00e8s d\u2019un public qualifi\u00e9<\/p>","protected":false},"featured_media":1427885,"template":"","fw-portfolio-category":[5,4,6,1127,1128,3,1130],"class_list":["post-1427848","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-acquisition-leads","fw-portfolio-category-digital-crm","fw-portfolio-category-evenement-salon","fw-portfolio-category-gestion-de-projet","fw-portfolio-category-marketing-digital-crm","fw-portfolio-category-strategie-de-communication","fw-portfolio-category-web-development"],"_links":{"self":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":2,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427848\/revisions"}],"predecessor-version":[{"id":1427896,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427848\/revisions\/1427896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media\/1427885"}],"wp:attachment":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media?parent=1427848"}],"wp:term":[{"taxonomy":"fw-portfolio-category","embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio-category?post=1427848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}