{"id":1427856,"date":"2025-07-14T15:39:16","date_gmt":"2025-07-14T15:39:16","guid":{"rendered":"https:\/\/othnielsanvee.fr\/?post_type=fw-portfolio&#038;p=1427856"},"modified":"2025-07-14T20:30:11","modified_gmt":"2025-07-14T20:30:11","slug":"oscars-metin-evenement-annuel-de-valorisation-interne","status":"publish","type":"fw-portfolio","link":"https:\/\/othnielsanvee.fr\/en\/project\/oscars-metin-evenement-annuel-de-valorisation-interne\/","title":{"rendered":"Oscars Metin \u2013 \u00c9v\u00e9nement annuel de valorisation interne"},"content":{"rendered":"<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Poste occup\u00e9 :<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Responsable Marketing, CRM &amp; Digital \u2013 Groupe Metin<\/strong><\/h3>\n\n\n\n<p>\ud83d\udcc5 <em>P\u00e9riodicit\u00e9 :<\/em> \u00c9v\u00e9nement annuel (2018\u20132022)<\/p>\n\n\n\n<p>\ud83c\udfaf <em>Format :<\/em> Soir\u00e9e de r\u00e9compense interne \u2013 500+ collaborateurs<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/Capture-decran-2025-07-14-a-22.27.56-1024x737.png\" alt=\"\" class=\"wp-image-1427904\" srcset=\"https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/Capture-decran-2025-07-14-a-22.27.56-1024x737.png 1024w, https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/Capture-decran-2025-07-14-a-22.27.56-300x216.png 300w, https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/Capture-decran-2025-07-14-a-22.27.56-768x552.png 768w, https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/Capture-decran-2025-07-14-a-22.27.56-1536x1105.png 1536w, https:\/\/othnielsanvee.fr\/wp-content\/uploads\/2025\/07\/Capture-decran-2025-07-14-a-22.27.56.png 1846w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83c\udfaf Objectif &amp; Contexte<\/strong><\/h3>\n\n\n\n<p>Chaque ann\u00e9e, le <strong>Groupe Metin<\/strong> organisait un \u00e9v\u00e9nement embl\u00e9matique : <strong>les Oscars Metin<\/strong>, une c\u00e9r\u00e9monie de remise de prix destin\u00e9e \u00e0 <strong>valoriser les talents internes<\/strong> (meilleurs vendeurs, concessions, techniciens\u2026).<\/p>\n\n\n\n<p>Ma mission avec mon \u00e9quipe marketing : <strong>concevoir, produire et orchestrer<\/strong> chaque \u00e9dition comme un v\u00e9ritable \u00e9v\u00e9nement de marque interne, en cr\u00e9ant une <strong>exp\u00e9rience immersive, m\u00e9morable et f\u00e9d\u00e9ratrice<\/strong>, en phase avec la culture et l\u2019esprit du groupe.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83e\udde0 Mes actions<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83e\udea9 Concept &amp; direction artistique<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choix du th\u00e8me de l\u2019ann\u00e9e<\/strong> (ex. : cin\u00e9ma, voyage, luxe, aviation) avec storytelling global.<\/li>\n\n\n\n<li>Cr\u00e9ation de l\u2019<strong>univers visuel complet<\/strong> : identit\u00e9 de l\u2019\u00e9v\u00e9nement, logo, codes couleurs, typographies, animations.<\/li>\n\n\n\n<li>Conception de tous les supports de communication (invitations, vid\u00e9os teasers, affiches, PLV, goodies\u2026).<\/li>\n\n\n\n<li>Coordination de la <strong>sc\u00e9nographie et du d\u00e9cor<\/strong> sur site : Pavillon Baltard, Mus\u00e9e de l\u2019Air &amp; de l\u2019Espace (avec le Concorde en fond de sc\u00e8ne\u2026).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udcbb Digital &amp; inscription<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ation d\u2019un <strong>site \u00e9v\u00e9nementiel d\u00e9di\u00e9<\/strong> avec module d\u2019inscription nominatif.<\/li>\n\n\n\n<li>Gestion des visuels, textes, fonctionnalit\u00e9s (invitation, confirmation, relances).<\/li>\n\n\n\n<li>Animation en amont sur l\u2019intranet et les r\u00e9seaux internes pour faire monter l\u2019engagement.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83c\udfa5 Production &amp; captation<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supervision des <strong>shootings photo et vid\u00e9o<\/strong> avant, pendant et apr\u00e8s l\u2019\u00e9v\u00e9nement.<\/li>\n\n\n\n<li>Cr\u00e9ation de <strong>contenus \u00e9motionnels post-\u00e9v\u00e9nement<\/strong> : aftermovie, extraits de remises de prix, t\u00e9moignages collaborateurs.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83c\udfa4 Coordination globale<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gestion du <strong>planning de production<\/strong>, du budget et des prestataires (lieux, traiteur, audiovisuel, animation).<\/li>\n\n\n\n<li>Collaboration \u00e9troite avec la Direction G\u00e9n\u00e9rale, les RH et les \u00e9quipes terrain pour garantir l\u2019adh\u00e9sion.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 R\u00e9sultats cl\u00e9s<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udc4f <strong>Plus de 500 collaborateurs pr\u00e9sents<\/strong> chaque ann\u00e9e, un taux de satisfaction interne &gt; 95\u202f%.<\/li>\n\n\n\n<li>\ud83d\ude80 Un \u00e9v\u00e9nement devenu <strong>rituel fort du groupe<\/strong>, source de motivation et de reconnaissance.<\/li>\n\n\n\n<li>\u2728 Des <strong>lieux et th\u00e9matiques prestigieux<\/strong>, renfor\u00e7ant l\u2019image d\u2019excellence et de coh\u00e9sion du groupe.<\/li>\n\n\n\n<li>\ud83d\udcf8 Un <strong>capital image interne<\/strong> enrichi par des contenus valorisants diffus\u00e9s tout au long de l\u2019ann\u00e9e.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udca1 Pourquoi ce projet est marquant<\/strong><\/h3>\n\n\n\n<p>Il refl\u00e8te aussi mon <strong>engagement pour la marque employeur<\/strong>, l\u2019exp\u00e9rience collaborateur et la valorisation des talents internes.<\/p>\n\n\n\n<p>Il incarne parfaitement mon r\u00f4le de <strong>directeur marketing transversal<\/strong>, capable de cr\u00e9er une <strong>exp\u00e9rience marquante<\/strong> bien au-del\u00e0 du client final.<\/p>\n\n\n\n<p>Il d\u00e9montre ma capacit\u00e9 \u00e0 <strong>mobiliser les \u00e9quipes autour d\u2019un projet f\u00e9d\u00e9rateur<\/strong>, \u00e0 articuler strat\u00e9gie, cr\u00e9ativit\u00e9 et ex\u00e9cution terrain.<\/p>\n\n\n\n<p><\/p>","protected":false},"featured_media":1427904,"template":"","fw-portfolio-category":[4,6,1127,7,3],"class_list":["post-1427856","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-digital-crm","fw-portfolio-category-evenement-salon","fw-portfolio-category-gestion-de-projet","fw-portfolio-category-management-structuration","fw-portfolio-category-strategie-de-communication"],"_links":{"self":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":2,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427856\/revisions"}],"predecessor-version":[{"id":1427906,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio\/1427856\/revisions\/1427906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media\/1427904"}],"wp:attachment":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media?parent=1427856"}],"wp:term":[{"taxonomy":"fw-portfolio-category","embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/fw-portfolio-category?post=1427856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}