{"id":1427500,"date":"2017-07-16T21:23:00","date_gmt":"2017-07-16T19:23:00","guid":{"rendered":"https:\/\/othnielsanvee.fr\/?p=1427500"},"modified":"2017-07-16T21:23:00","modified_gmt":"2017-07-16T19:23:00","slug":"tour-de-france-2017-avec-skoda","status":"publish","type":"post","link":"https:\/\/othnielsanvee.fr\/en\/tour-de-france-2017-avec-skoda\/","title":{"rendered":"Skoda x Tour de France : quand le marketing rencontre la passion du sport"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1427500\" class=\"elementor elementor-1427500\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ced3c50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ced3c50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6572cd\" data-id=\"d6572cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-831de05 elementor-widget elementor-widget-text-editor\" data-id=\"831de05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">J\u2019ai eu le privil\u00e8ge de vivre une exp\u00e9rience unique : <span class=\"s1\"><b>assister \u00e0 la 8e \u00e9tape du Tour de France 2017<\/b><\/span> aux c\u00f4t\u00e9s de <span class=\"s1\"><b>Skoda France<\/b><\/span>, en tant qu\u2019invit\u00e9.<\/p><p class=\"p1\">Mais ce n\u2019est pas le fruit du hasard :<\/p><p class=\"p1\">\ud83d\udc49 C\u2019est le r\u00e9sultat d\u2019une <span class=\"s1\"><b>strat\u00e9gie marketing cibl\u00e9e<\/b><\/span> que mon \u00e9quipe et moi avons mise en place pour nos concessions, et qui a su attirer l\u2019attention de <span class=\"s1\"><b>Skoda France<\/b><\/span>.<\/p><hr \/><h3><b>Une \u00e9tape mythique au c\u0153ur du Jura<\/b><\/h3><p class=\"p1\">\ud83d\udcc5 <span class=\"s1\"><b>Date<\/b><\/span> : 8 juillet 2017<\/p><p class=\"p1\">\ud83d\udccd <span class=\"s1\"><b>\u00c9tape<\/b><\/span> : Dole \u2192 Station des Rousses (187,5 km)<\/p><p class=\"p1\">\ud83e\udd47 <span class=\"s1\"><b>Vainqueur<\/b><\/span> : Lilian Calmejane, au terme d\u2019un parcours intense et strat\u00e9gique<\/p><p class=\"p1\">L\u2019ambiance \u00e9tait \u00e9lectrique, les paysages superbes, et l\u2019organisation Skoda \u2013 partenaire officiel du Tour \u2013 <span class=\"s1\"><b>\u00e0 la hauteur de son engagement historique dans le cyclisme<\/b><\/span>.<\/p><hr \/><h3><b>Une exp\u00e9rience de marque exceptionnelle<\/b><\/h3><p class=\"p2\"><span class=\"s2\">Ce type d\u2019\u00e9v\u00e9nement illustre parfaitement <\/span><b>comment une marque automobile peut cr\u00e9er un lien \u00e9motionnel puissant avec ses audiences<\/b><span class=\"s2\">, bien au-del\u00e0 du produit.<\/span><\/p><p class=\"p1\">\ud83c\udfaf Objectifs atteints :<\/p><ul><li><p class=\"p1\"><span class=\"s1\">Offrir une <\/span><b>exp\u00e9rience client inoubliable<\/b><b><\/b><\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>Activer le r\u00e9seau de distribution<\/b><\/span> autour de valeurs communes : sport, endurance, innovation<\/p><\/li><li><p class=\"p1\"><b>Renforcer la fid\u00e9lit\u00e9 \u00e0 la marque<\/b><span class=\"s1\"> par l\u2019\u00e9v\u00e9nementiel \u00e9motionnel<\/span><\/p><\/li><\/ul><hr \/><h3><b>Ce que cette activation m\u2019a appris<\/b><\/h3><p class=\"p2\"><span class=\"s2\">\ud83d\udc49 <\/span><b>L\u2019importance d\u2019aligner strat\u00e9gie marketing et ADN de la marque<\/b><b><\/b><\/p><p class=\"p1\">\ud83d\udc49 <span class=\"s1\"><b>Le pouvoir des partenariats \u00e9v\u00e9nementiels<\/b><\/span> pour renforcer la visibilit\u00e9 et la proximit\u00e9<\/p><p class=\"p2\"><span class=\"s2\">\ud83d\udc49 Et surtout\u2026 \u00e0 quel point <\/span><b>l\u2019\u00e9motion partag\u00e9e autour d\u2019un sport populaire<\/b><span class=\"s2\"> peut devenir un <\/span><b>levier de diff\u00e9renciation puissant dans l\u2019automobile<\/b><b><\/b><\/p><hr \/><h3><b>\ud83c\udfa5 Revivez l\u2019\u00e9tape en images<\/b><\/h3><p class=\"p1\">Une vid\u00e9o vaut parfois mieux qu\u2019un long discours. Vous comprendrez vite pourquoi cette journ\u00e9e a marqu\u00e9 ma m\u00e9moire\u2026 et ma vision du marketing relationnel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35a3531 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35a3531\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e1a337\" data-id=\"5e1a337\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3c5b08 elementor-widget elementor-widget-video\" data-id=\"a3c5b08\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/2bGAV_Vj7W0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-396c207 e-flex e-con-boxed e-con e-parent\" data-id=\"396c207\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2512fbd elementor-widget elementor-widget-text-editor\" data-id=\"2512fbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>Conclusion<\/b><\/h2><p class=\"p1\">\u00catre invit\u00e9 par <span class=\"s1\"><b>Skoda France<\/b><\/span> \u00e0 vivre une \u00e9tape du Tour de France, c\u2019est plus qu\u2019un honneur : c\u2019est la reconnaissance d\u2019un travail de fond, <span class=\"s1\"><b>coh\u00e9rent, strat\u00e9gique et orient\u00e9 client<\/b><\/span>.<\/p><p class=\"p1\"><span class=\"s1\"><b>Marketing, sport et \u00e9motion peuvent faire bon m\u00e9nage<\/b><\/span>\u2026 \u00e0 condition de penser chaque action comme une exp\u00e9rience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>J\u2019ai eu le privil\u00e8ge de vivre une exp\u00e9rience unique : assister \u00e0 la 8e \u00e9tape du Tour de France 2017 aux c\u00f4t\u00e9s de Skoda France, en tant qu\u2019invit\u00e9. Mais ce n\u2019est pas le fruit du hasard : \ud83d\udc49 C\u2019est le r\u00e9sultat d\u2019une strat\u00e9gie marketing cibl\u00e9e que mon \u00e9quipe et moi avons mise en place pour&#8230;<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/othnielsanvee.fr\/en\/tour-de-france-2017-avec-skoda\/\">Read More<\/a><\/p>","protected":false},"author":2,"featured_media":1427505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,36,53],"tags":[670,956,995,996,1044],"class_list":["post-1427500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","category-marketing","category-strategie-de-marque","tag-marketing-digital","tag-skoda","tag-strategie-marketing","tag-strategie-marketing-digital","tag-tour-de-france"],"_links":{"self":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/posts\/1427500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/comments?post=1427500"}],"version-history":[{"count":0,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/posts\/1427500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media\/1427505"}],"wp:attachment":[{"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/media?parent=1427500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/categories?post=1427500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/othnielsanvee.fr\/en\/wp-json\/wp\/v2\/tags?post=1427500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}